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Advertising has its sight on a new medium: Gaming. What are you doing about it as a business?

Updated: Feb 2

Fortnite, Call of Duty, Rocket League, Roblox.. these are just some of the games you may have heard around the water cooler, whether its because your child cannot stop playing it, one of your friends on during work talks about his favorite streamer, or you just can wait to get online with some friends tonight and get that battle royale. But... have you heard about, decentraland, the Sandbox, Meta, or gather.town? The gaming industry is booming, and parents... well... unfortunately were wrong when they told their children gaming wouldn't bring anything good into their minds, and that this was just a fad. E-sports is a sleeping giant, that's beginning to open its eyes to this world, with Business Insider stating, ''Total esports viewership is expected to grow at a 9% compound annual growth rate (CAGR) between 2019 and 2023, up from 454 million in 2019 to 646 million in 2023'. What does this mean for advertisers? It means attention. This is where there is a LOT of eyeballs, from an early age to late '30s, and eventually 40s with the millennial generation, and it's only going to grow more. As an advertiser, and as a creative in the marketing and advertising world, what can you do? Enter Dave Morgan, chief executive of Simulmedia, a TV ad-technology company who, alongside their new executive vice president of games and OTT Dave Madden, are trying to bring the advertising aspect of Television to video games in a gamer-friendly manner. 'Simulmedia wants to make it more fluid and quicker, like the process of buying TV commercial time,' per Media Post. Also, keep your eyes out for companies such as Super League Gaming, which are heavily focused on creating large gaming and metaverse communities, including streaming and esports, where advertising is an avenue they hope to grow more and more. As a voice-over, music, and audio house, it is our job to help you engage with the audiences in these online spaces and gaming communities, and help your brand and values be organically engaged with within the context, feel and community of the worlds. Bespoke music and voice will have a bigger and bigger role as this field matures, and as a business, this is a golden opportunity to tap into a wellspring of attention primarily within the 18-35 demographic. So if you don't know where to begin, it's simple. Reach out to us and we will help you. And ask someone who plays video games, or enjoys the metaverse, why do you like it? and just listen. You'll be way ahead of the curve.


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