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Advertising has its sight on a new medium: Gaming. What are you doing about it as a business?

Fortnite, Call of Duty, Rocket League, Roblox.. these are just some of the games you may hear around the water cooler, whether its because your child cannot stop playing, one of your friends on Fridays after work talks about his favorite streamer, or you just can wait to get online with some friends tonight and get that battle royale. The gaming industry is booming, and 'boomers'... well... they were wrong, when they told their children to stop playing games that would only rot their minds, and that this was just a fad. E-sports is a sleeping giant, with Business Insider stating, ''Total esports viewership is expected to grow at a 9% compound annual growth rate (CAGR) between 2019 and 2023, up from 454 million in 2019 to 646 million in 2023'. What does this mean for advertisers? Attention. This is where there is a LOT of eyeballs, from early age to late '30s, and eventually 40s, and it's only going to grow more. As an advertiser, and as a creative in the marketing and advertising world, what can you do? Enter Dave Morgan, chief executive of Simulmedia, a TV ad-technology company who, alongside their new executive vice president of games and OTT Dave Madden, are trying to bring the advertising aspect of Television to video games in a gamer-friendly manner. 'Simulmedia wants to make it more fluid and quicker, like the process of buying TV commercial time,' per Media Post. As a voice-over company, it is our job to stay ahead, to think like the creators of these games, and see how advertisers can seamlessly bring outer product messages that fit within the context, feel and only improve the game. Voice will have a bigger and bigger role as this field matures, and as a business, this is a golden opportunity to tap into a wellspring of attention primarily within the 18-35 demographic. So if you don't know where to begin, it's simple. Ask someone who plays video games, why do you play that game? and listen.


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